Spirit Animal: the story behind the animals

Spirit Animal: the story behind the animals

At Good Zebra, we make animal crackers, for adults. And trust me, they are damn good. But at the core,...

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WELL+GOOD is our Spirit Animal

WELL+GOOD is our Spirit Animal

This past weekend Good Zebra had the gift of participating in our first ever tradeshow. With the help of magicians...

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Our launch product: Spirit Animal Crackers

Our launch product: Spirit Animal Crackers

Spirit Animal Crackers, hit me like a ton of bricks about four months into the process of trying to launch...

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What's in THE name?

What's in THE name?

2 years ago TODAY the brand-that-could was born on a crisp January night in NYC by a gang of BadB’s.  ...

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Good Zebra as told by CEO & Founder Erika Szychowski

Good Zebra as told by CEO & Founder Erika Szychowski

I don’t believe in resolutions, instead I prefer affirmations. In January 2015 I made an affirmation to be fearless. Nearly...

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