2 years ago TODAY the brand-that-could was born on a crisp January night in NYC by a gang of BadB’s.
The brand – it’s me, my people, my surroundings, my love, influence, gratitude. The name elicits the same. Good Zebra came from two important things in my life: my turquoise papier-mâché zebra head [a constant in my corporate office] and my collection of bad b’s [and by ‘b’s’ yes, I do mean bitches]. My posse, tribe, girl-gang, harem - whatever you want to call yours – mine are known as my bitches and they wear that badge with honor. They are those that lift me up when needed, hold me up when I didn’t always know I needed it and remind me to stay grounded. These women believed in an idea and over years with trust, many late nights, and countless vodka bottles, together we built a brand - Good Zebra.
The turquoise papier-mâché zebra head was in my office for many years and whenever I wanted a meeting to end or a subject to be terminated or didn’t want to discuss a topic further, I would say “talk to the zebra.” Everyone knew this was my way of saying I am no longer listening. It became part of my personal “work brand.”
When it was decided to launch a cookie company on Jan 29, 2015, the b’s arrived and our story began. We knew Good Zebra had to embody these words:
- Female led
- Protective / kind
- Disruptive / loud – no longer asking permission
- Snack oriented
With the help of google, dictionary.com and a bit of creative thinking [lets be real, it included some vodka and urban dictionary too] we found zebras are:
- Fearless: Don’t freeze in danger
- Noisy: disruptive / loud and definitely not asking permission
- Female led / protective: move in a harem and huddle together when in danger
- Loyal: Very Seldom alone
- Active: Move around a lot
- Snack oriented: Grazers
- Vegan: Herbivores
- Transparent: Every zebra carries Unique and different stripes
And just like that, GOOD ZEBRA was born.
**I seal this post with gratitude and send it out to all the fearless, active, protective, badb’s that loyally give their time, love, hearts and kind energy to this snack-oriented, transparent, disruptive, brand.**