The Story

Like its namesake animal, Good Zebra animal crackers are intentionally crafted to embrace the beauty of black + white, meaning there’s nothing shady about these little crackers. Since our spirit animal crackers are sweetened naturally with organic honey, they do, however, throw some serious shade on their refined-sugar-filled predecessors. They also up the nutrition ante with 12g of protein per serving. And unlike the caged circus animals of the past – our animals roam free and wild.


Behold: Spirit Animal Crackers.

All 11 animal cracker shapes are inspired by original tattoo art, each with a soul-touching message to enlighten, uplift and empower. Like tattoos, there is an intricacy and high-level of detail that goes into our ingredients and shapes. Every bite and flavor is a bold step away from sugary cookie- industry standards.


Our Founder

Erika Szychowski is a global branding authority with experience in over 70 countries and cultures. She represents a unique blend of interests across a diverse list of specialties—sports and entertainment, financial services, fashion, and now food. Her experience spans from working with behemoths like the Olympics to The Rolling Stones, and includes accomplishments and accolades as alluring as the woman behind them.

Erika is often heard saying “I collect people, not things”, a mantra that has helped her amass a vast and impressive network over the course of her career. A network which at it’s heart comprises countless women she has directly influenced and developed. It’s these professional turned personal relationships that have helped facilitate her latest and greatest endeavor as the founder and CEO of her female led, better-for-you food company: Good Zebra.

Although her field of work is ever changing and evolving, one thing remains constant and infallible:

Erika Szychowski is fearless.